Androniki is recognized for Multi-Channel Digital Marketing (SEO, PPC,
Paid Social, Video, Content Marketing), Lead Generation, Sales Enablement,
Digital Transformation, CRM Administration, ABM, Marketing Automation,
and Data Analytics.
Career Highlights & Bio:
- Began in high-end digital imaging in the 1990’s for companies such as Sak’s Fifth Ave, Lord & Taylor, Pepsi, and Victoria’s Secret
- Served as Director of Marketing for Madrigal Audio Labs (Mark Levinson)
- Built a tech start-up (SaaS marketing automation & communications platform) with a former Yahoo! executive, grew it to $3.5 million in 3 years, and sold it to a publicly-traded company
- Assisted The New York Public Library in moving their operations to the cloud, to survive a $40 million budget cut
- Helped WICR, Inc., double their annual revenue in less than 4 years
- Was Instrumental in helping Rockpointe Corp. successfully navigate sudden process changes and revenue challenges resulting from the COVID-19 Pandemic
With over 20 years of marketing experience, Androniki Bossonis has a proven track record of multi-channel digital marketing, branding, automation, and demand generation success.
Androniki Bossonis began her career doing high-end computer graphics for such brands as Sak’s Fifth Ave, Lord & Taylor, Bally’s, The Company Store, Pepsi, Starter, Victoria’s Secret, Milton Bradley, and many more.
She progressed to mastering website development and internet marketing as the internet was emerging, and soon became Marketing Director for Madrigal Audio Laboratories. There, Androniki pioneered such high-end brands as Mark Levinson, Proceed, AudioAccess, Citation, and Madrigal Imaging.
After Madrigal was sold to Harman Kardon, Androniki went on to help PRME, Inc./REObroker.com achieve record growth, with a nationwide list of clients that include the top financial institutions in the U.S., such as Bank of America and Chase.
She continued her education to earn a Marketing MBA and graduate certificate in Marketing Data Analytics.
In 2010, she teamed up with a former Yahoo! executive to build a small tech start-up: Fanggle. Fanggle was a SaaS Cloud Platform that found a niche in the Library industry. Fanggle was purchased by Quadrant Four Systems Corp. in 2013, and Androniki was contracted for one year to re-brand all Quadrant Four products/services, and build their marketing campaigns.
After Fanggle/Quadrant Four, Androniki moved on to help WICR, Inc., double their annual revenue in less than 4 years.
Most recent accomplishments include leading digital transformation, CRM and database administration, branding and digital marketing/automation for both Overit Digital Marketing Agency and Rockpointe Broadcasting Company.
Androniki’s work with Account-Based Marketing, Social Marketing and PPC was instrumental in helping Rockpointe adapt to significant changes in their customer base due to the COVID-19 pandemic.
Androniki prides herself on staying on top of marketing industry technology and best practices.